Insights
The Real Estate
Web Playbook
Practical guides on IDX, lead generation, CRM automation and SEO — written for agents, not developers.
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CRM & AI Automation12 min read
An enquiry at 9:40pm needs an answer before the sender contacts the next agent. How to automate the first minute and keep the rest human.
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CRM & AI Automation13 min read
Forced registration produces fake names and 555 numbers. Where to sit between capturing everyone and capturing nobody, and what it costs.
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Strategy12 min read
Zillow generates neighbourhood pages from data. You can write one from having sold there. What separates a page that ranks from a template.
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