Insights
The Real Estate
Web Playbook
Practical guides on IDX, lead generation, CRM automation and SEO — written for agents, not developers.
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IDX & MLS13 min read
Two to four weeks, in a fixed order: MLS agreement first, vendor second. Doing it the other way round is the expensive mistake.
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IDX & MLS12 min read
IDX costs $70 to $250 a month all-in, split between your MLS and your vendor. Every line item, with published 2026 pricing.
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Strategy12 min read
One extra deal is worth thousands. Work out how many your site must produce to break even, and how to measure whether it is delivering them.
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