Insights
The Real Estate
Web Playbook
Practical guides on IDX, lead generation, CRM automation and SEO — written for agents, not developers.
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Strategy13 min read
A ten-to-one price gap between two products built for different agents. The 2026 numbers, who each one is for, and the third option nobody pitches.
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Strategy13 min read
About $2,780 in year one and $1,980 every year after. When that is good value, when it is not, and what you keep if you leave.
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Strategy13 min read
Rankings attach to URLs, not platforms. The one-to-one redirect map, what is portable, and the numbers that tell a normal dip from a disaster.
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