Insights
The Real Estate
Web Playbook
Practical guides on IDX, lead generation, CRM automation and SEO — written for agents, not developers.
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Strategy14 min read
We ran Lighthouse on twelve showcased agent websites. Median mobile score: 30. Not one passed a single Core Web Vitals threshold.
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IDX & MLS13 min read
Six causes, only one of them a real fault. A ten-minute checklist to find where the listing is being dropped before you call anyone.
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IDX & MLS13 min read
Board coverage first, page ownership second, price third. The order that stops you paying a setup fee to learn your MLS is not supported.
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