Insights
The Real Estate
Web Playbook
Practical guides on IDX, lead generation, CRM automation and SEO — written for agents, not developers.
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IDX & MLS13 min read
Board coverage first, page ownership second, price third. The order that stops you paying a setup fee to learn your MLS is not supported.
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IDX & MLS13 min read
RETS is frozen and boards are switching it off. What replaced it, why your listings went stale, and what it costs to move.
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IDX & MLS13 min read
Framed listing pages live on your vendor's domain, so Google credits them, not you. How to check which type you have in ten seconds.
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