Insights
The Real Estate
Web Playbook
Practical guides on IDX, lead generation, CRM automation and SEO — written for agents, not developers.
View all articles →
Strategy13 min read
About $2,780 in year one and $1,980 every year after. When that is good value, when it is not, and what you keep if you leave.
Read article →
Strategy13 min read
Rankings attach to URLs, not platforms. The one-to-one redirect map, what is portable, and the numbers that tell a normal dip from a disaster.
Read article →
Strategy12 min read
Profile signals decide roughly 32% of local map pack rankings, more than reviews and website SEO combined. The setup, in order.
Read article →